Each month the Welsh programme Land of Song is seen throughout Great Britain by some ten million viewers — the largest audience ever obtained by a Welsh programme series. It is the most consistently successful musical programme ever presented on television.
The groups of singers who appear in the programme were formed and trained by TWW musical director Norman Whitehead and, with the programme centred on the imaginary village of Llantelly, director Christopher Mercer places the show in a different setting each month.
Other musical programmes presented by TWW have included Trysor o Gân, an intimate programme featuring leading Welsh instrumentalists and singers and Hoff Alawon, in which distinguished guests selected their favourite music.